I usually start with a little less content than I think I’ll ultimately need. Once I’ve identified all the subheadings from the competing pages, I compile those into a list of sections for my article order and assign an approximate word count for each section, in line with what competing sites have done.I also take note of the article length overall (I use the SEOQuake toolbar extension for this).I note an approximate word count of each section of content on those ranking pages.I copy every heading and sub heading I see from the 3-4 pages ranking on page 1 for my target keyword.I note what they’re using for their title tags and sub headings throughout their ranking pages.
I see what long tail keywords they are ranking for (usually using SEMRush, though now also Ahrefs Positions Explorer feature).I look at 3-4 other sites ranking for the target keywords I want an article on.Here’s what I do to quickly define an article structure for a topic I know little about: So my biggest issue with ordering content is actually knowing what to ask for. I’m usually building sites in niches where I am familiar with the available keywords, but not necessarily the topic overall > I build 90% of my sites on the keyword research, not due to experience or interest in a niche. I’ve never had a question asked following an article rejection. I’ve ordered over 400 articles now with a 95% approval rate. And if you don’t like the article, you can reject it. The other benefit of iWriter is that articles are usually turned around in 12 hours, 24 hours max. I still produce the main “money page” content myself. In general though, I have found that giving very clear ordering instructions and paying for iWriter’s 4.6 star and above content is enough to get money-site quality content that you can use for the bulk of your articles. If you want amazing quality content, be prepared to pay up. ^ note that I didn’t say amazing quality content there. With that in mind, I thought I’d put together an overview of my ordering process and templates I use to get reasonable-quality content from. I’m of the opinion that you can’t reasonably expect to scale your online ventures without outsourcing at least some of your content to a content writing service, but if you’re working to tight budgets, you don’t want to be spending good money on crappy content. And having been in the business of churning out sites over the past few years, I’ve often found content to be one of the biggest bottlenecks to being able to scale. Where to find decent quality content, at the right price is one of the most commonly asked questions I get from our Internship participants.
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